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One paragraph · read by a person

Write the paragraph. We build the website.

That is the whole of your side of it. Tell us what you do, who it is for, and what a stranger should understand in the first ten seconds. Anything you leave out gets asked about later rather than guessed at.

Your brief

In your own words. A few sentences is plenty. Several paragraphs is fine too.

See the shape of a good one

We made this florist up, so it is the shape of a brief rather than a customer. For a real one, how it works shows the brief that went in and the site that came out.

A small florist on Mare Street, Hackney. Bouquets and weekly subscriptions, hand-tied the morning of. Romantic, considered, calm — not country-cottage. We’d like a Friday delivery slot, a journal, and somewhere to take wedding enquiries.

Your brief goes to one inbox. We do not sell it, share it, or add you to a mailing list. See our privacy note.