Every logo on this page was drawn from the owner's own words, on the exact colour of the header it now sits in, and read back letter by letter against the business name before anyone saw it. Fifty-one businesses, fifty-one logos, all live on our example sites.
Eight of the fifty-one, each on the colour of its own header. Nothing here has been recoloured to suit this page.
Eight from the set, with the words each started from, the direction a person picked, and the header it was judged in.
What the owner said
“Dark, art-first, quietly intense. Two artists, monthly booking drops, no walk-ins. Serious about craft, allergic to high-street tattoo clichés.”
What the owner said
“Loud, cheap, proud, Yorkshire. Publishes its prices, hates quote-form games, brings a bit of cheek. Market-stall confidence, zero corporate polish.”
What the owner said
“Austere, exact, third-generation. Fifty-two years of glass for listed buildings — spare words, fine tolerances, nothing decorative except the work.”
What the owner said
“Quietly artistic, few of words. Would rather show a garden in October than describe it in June — reserved, observant, confident the work speaks.”
What the owner said
“One man, one van, seventeen years of answering his own phone at 3am. Urgent, plain, unadorned — every word says: call now, he will pick up.”
What the owner said
“Three months in and honest about it. Earnest, hungry, personal — twelve years on the tools for others, now every job carries his own name.”
What the owner said
“Warm, family-proud, gently nostalgic. Second-generation, Nonna's recipes, regulars greeted by name — more heart than polish, and proud of that too.”
What the owner said
“Quiet, warm and unhurried. It should feel like the room itself: calm, private, no pressure. No clinical language, no promises of cures, no stock images of people in distress.”
Same trade, different owner, different header. Each was drawn from its own owner's words, for its own header colour.
Cambridge · Scunthorpe · Hereford
Carlisle · Alnwick · Melton Mowbray
Milton Keynes · Derby · Malvern
Each site's browser-tab icon is the first letter of its name, in the site's own heading face and the logo's colours. Sixteen of them here; the rest are on the sites.
Every example site: the logo on its own header colour, and the header as a visitor sees it. On a phone you are looking at the phone header; on a desktop, the desktop one. Each one opens the live site.
The businesses are our own examples, written to test how far the range goes across trades. The sites are real and live, and so are the logos on them.
Cuttle & Ink
Ta-Ra Removals
Fothergill & Daughters
Field Notes Landscapes
Kubiak Locks
Madoc the Joiner
Trattoria Perlini
Rookwood Counselling
Cuttle & Ink
Ta-Ra Removals
Fothergill & Daughters
Kubiak Locks
Field Notes Landscapes
Nice Numbers
The Sele Pantry
Biscuit & Bubbles
Madoc the Joiner
Trattoria Perlini
La Quinzaine
The Copper Fox
Wellow & Hart Dental
Skerne School of Motoring
Rookwood Counselling
Holly Craster