ThemeSmith
Your subscription covers the site, the editor, and AI that keeps improving it.
Build packs cover generation. Credits are only for burst tools.
Monthly subscription for your site and AI tools. Build packs for generation. No credits on core features.
How it works
Your monthly plan covers hosting, editing, and AI improvement tools. Build packs are one-off purchases for site generation and major rebuilds. Simple, transparent, no hidden metering.
Generation, assembly, and initial QA in one flow.
Included baseline
Same foundation on every tier. Higher plans add AI Insights, automated testing, and deeper optimization.
AI Insights recommends what to change and helps you apply improvements — so your site gets better every week.
Current rate
£39/mo
Site generation and major rebuilds are one-off purchases — separate from your subscription. Buy a pack, build your site, then manage it on your monthly plan.
Launch Packs
1-page initial build
Small brochure site
Standard business site
Rebuild Packs
Add a page after initial build
Full homepage rebuild
Rebuild a single subpage
Rebuild one section
How build packs work
Choose a launch pack based on how many pages you need
ThemeSmith generates your site in around 20 minutes
Review, refine with the editor, and go live
Your monthly plan covers hosting and ongoing AI tools
Example
A typical 5-page business site: £89 launch pack + £39/mo Business subscription. After launch, your plan covers AI-powered editing, insights, and competitor monitoring.
No hidden costs
Build packs have a fixed price. Your subscription has a fixed monthly rate. No usage surprises on core features.
Monthly allowances and capabilities across Starter, Business, and Autopilot.
| Feature | Starter | Business | Autopilot |
|---|---|---|---|
| Live sites | 1 | 1 | 1 |
| Editor seats | 2 | 3 | 5 |
| Hosting, SSL, backups | |||
| Visual editor + AI safety | |||
| AI text edits per month | 20 | 75 | 200 |
| AI section refinements | — | 10/mo | 30/mo |
| AI Insights recommendations | — | ||
| Recommendation applies | — | 2/mo | 8/mo |
| Active experiments | — | 1 | 3 |
| Autopilot applies | — | — | 4/mo |
| Auto pause + rollback | — | Pause | Full |
| Competitor monitoring | — | Weekly | Daily |
| ThemeSmith branding removable | — | ||
| Support | Priority |
Lock in a lower rate for 12 months. Limited to the first 50 customers on each tier.
Pricing context matters. Use this as a practical benchmark for operating cost and ownership.
Option 1
£5,000+/mo
Expert designers
Strategic guidance
Full service
Trade-offs
×Expensive
×Slow turnaround
×Meetings, meetings, meetings
£15-40/mo
Advantages
Cheap
Full control
Lots of templates
Hidden cost
×You do all the work
×Generic results
×No ongoing optimization
From £15/mo
AI does the work
Continuous improvement
No meetings required
Avoids
Agency retainer overhead
Long revision cycles
Manual optimization burden
Typical agency ongoing management: £1,500/month. ThemeSmith Business: £39/month. Same work — copy updates, competitor monitoring, content publishing, A/B testing — without the retainer, the meetings, or the revision cycles.
Describe your business once, review the first version in around 20 minutes, and keep improving after launch.