Starter
£15/moA working site, kept current.
5 pages · custom domain · forms · forge edits
pick StarterThemesmith
The Dispatch DeskVolume I, May 2026
A website
that builds itself.
A paragraph from you. A finished site from us. Then we keep tending it.
25-minute first buildcancel anytimeBritish madea fraction of a retainer
№ 01Bloom & Gather · luxury wedding florist · 23-minute build
~25mtypical first build
Forgeedits by conversation
£39what most businesses pay monthly
UKbuilt, hosted, supported
01
A small florist in Hackney.
Tuesday morning. A paragraph at the dispatch desk. By the afternoon, a working site, a custom domain, and a way to take subscriptions for weekly bouquets.
This is what one looks like — every section, every word, every photograph slot, set from a single short brief. No templates. No drag-and-drop.
“A small florist on Mare Street, Hackney. Bouquets and weekly subscriptions, hand-tied the morning of. Romantic, considered, calm — not country-cottage. We'd like a Friday delivery slot, a journal, and somewhere to take wedding enquiries.”
14m copy & imagery23m · live bloom-and-gather.sites.themesmith.ai02
What we make, given a paragraph.
allfood & drinkretailcreativeweddingslegalservicesconstructionhealthcare
The Copper Fox, modern British gastropubgastropub · Lewes
Bloom & Gather, luxury weddingsweddings · luxury
La Quinzaine, French-Welsh patisseriepatisserie · Cardiff
Cormorant & Quill, independent bookshopbookshop · Brighton
Sterling & Associates, boutique law firmlaw · navy gold
Pixel Games, indie game studiogaming · neon arcade
Jon’s Jewelry, fine, heirloomjewellery · gold accent
Nova Creative, brand & digital agencycreative · dark
Prestige Motors, pre-owned luxury carsautomotive · London
UK Nutrition, sports nutritioncommerce · monochrome
Smith & Son Builders, home renovationconstruction · technical
Evergreen Chiropractic, wellness clinichealthcare · teal
Riverside Bistro, farm-to-table diningrestaurant · seasonal
Different shops, same service. Each was generated from a paragraph, in roughly half an hour, with its own visual register and copy.
see the full collection03
The work, in three.
Step 0130 seconds
A few paragraphs about what you're making.
Who it's for, the voice you'd like, the things you're tired of seeing elsewhere. Anything specific — a Friday delivery slot, an old motto, a phone number you'd rather not advertise — you can mention it. We'll meet you at the dispatch desk and read it carefully.
“A small florist on Mare Street, Hackney. Bouquets and weekly subscriptions, hand-tied the morning of. Calm and considered. We'd like a Friday delivery slot, a journal, and somewhere to take wedding enquiries.”
— anya · marlow & vine · sample brief
Step 0225 minutes
While you have a coffee.
Architecture, words, type, palette, photographs, layout, navigation. We work through it in order, deciding as we go. You can watch the desk if you like.You'll see sections appear, headlines settle, photographs find their slots. Most people make a coffee and come back to a finished thing.
Step 03instant
Live, with the kettle still warm.
Pick the design you like best. Your site goes live within seconds — on a global host, with SSL, automatic backups, and DDoS protection included. You get the URL by email.Your customers can visit immediately. No waiting on a deploy, no DNS dance, no “we'll let you know when”.
Dispatchsample·Bloom & Gather·08:51 received·09:14 shipped·illustrative
04
After launch, by conversation.
Tell Forge what to change. It does it for you.
Once the site's live, Forge becomes your in-product assistant. You describe changes in plain English — shorten the headline, add a testimonials section, change the hero photograph — and Forge prepares them.
You see exactly what'll change before it's published. You approve, edit, or reject. Every change is logged and reversible.
no website-builder vocabularya diff before publishone-click rollbackfull audit trail
Forge — bloom-and-gather.sites.themesmith.ailive
Make the hero headline shorter, and add a small ‘visit us’ card after the services with our shop hours.
Here's what'll change. Looks editorially right and reads quicker on mobile.
− “Flowers, arranged with intention, hand-tied the morning of, by a small studio on Mare Street.”
+ “Flowers, arranged with intention.”
+ New section: Visit us — Tue–Sat, 10am–6pm · 47 Mare Street
PublishTweakDiscard
05
A site that gets better, while you sleep.
From AI suggestions you accept to fully automated improvements.
Your call, your pace. Set the dial to suggestions and we'll queue improvements for your morning. Set it higher and we'll ship them with the safety nets in. Every change is logged. Every change is reversible. You decide how much we touch.
a sample dayillustrative · how a day might look
03:14Spotted a call-to-action underperforming on the services page.spotted
03:21Drafted a clearer alternative — same message, sharper edge.drafted
06:00Queued for your morning. Awaiting approval.pending
09:14You approved. Shipped live, with rollback ready.shipped
12:30Started testing a new hero headline against the original.testing
15:45A clear winner is emerging. Will roll out at 18:00.pending
18:00Rolled out the winner. Watching it for the next 48 hours.shipped
22:00Tomorrow’s improvements queued, waiting for your eye.queued
06
The small things, caught before you see them.
fix queue · illustrativeall resolved
Hero overlay too dark on the services page.→Tweaked opacity for legible contrast.resolved
Mobile menu didn’t respond to the first tap.→Fixed the handler binding.resolved
Schema markup missing on local-business pages.→Generated and validated structured data.resolved
Footer contrast failing on Safari at small sizes.→Adjusted the token; all paths pass now.resolved
Heading order skipped h2 → h4 on the About page.→Promoted the h4s to h3s.resolved
A form error hid behind the sticky bar on iOS.→Repositioned, with breathing room.resolved
The things that quietly break websites.
Buttons that look right but don't work. Animations that should play but don't. Contrast that fails on a Saturday-morning iPhone. Headings that skip a level on the about page.
None of these stop a Lighthouse audit. All of them break the experience for a real visitor. We catch them before the site reaches you, and we keep watching afterwards.
How:automated checks across structure, contrast, motion, code integrity, mobile interaction, and discoverability — supplemented by editorial review on every release path. The list is long; the bar is “does it actually work for the person using it”.
07
What this costs, plainly.
The cost of a marketing team, less.
A web agency on retainer runs into the thousands a month. A freelancer for a one-off site lands at four or five grand, then quietly stops returning emails six months later.
We charge between £15 and £129 a month. Build packs from £29 pay for the build itself; a month of any plan keeps it live while you settle in. After that, staying is your call.
An agency on retainer · small UK shop£1,500–3,000/mo
A freelance webmaster · part-time£400–800/mo
A DIY builder · plus your hours£20/mo + 4–6 hrs/wk
Themesmith£15–129/mo
— most businesses choose this —
Business
£39/moA site that keeps gaining ground.
up to 25 pages · analytics · priority support
pick BusinessFounder offer · £29/mo for the first 12 months.
Autopilot
£129/moA site that improves itself every day.
Growth Engine · weekly improvements · dedicated assistant
pick AutopilotFounder offer · £79/mo.
08
A note from the desk.
I spent twenty years building and running web agencies, including one I scaled to twenty-five staff. I sat in hundreds of client meetings and watched the same pattern: businesses pay a fortune for a site, it launches, and then it quietly rots because ongoing management costs as much as the build.
I turned away hundreds of leads who couldn't afford agency fees but couldn't stomach the DIY tools either. They didn't want Wix. They didn't want a five-thousand-pound invoice. They just wanted someone to handle it.
Themesmith is the service I wished I could have offered them. Every workflow I ran with a team of twenty-five, made into software that runs around the clock for a fraction of the cost.
You write a paragraph. We do the rest. — Chris
more about how the platform's built09
Other paths, briefly.
An agency, on retainer.
You meet, you scope, you wait, you pay. The site is good. The retainer is dear. Quarterly reviews. Email-and-wait for the small things.
- build time4–8 weeks
- build cost£5,000+
- ongoing£500–2,000/mo
- edit cycleemail & wait
A drag-and-drop builder.
Cheap to start. Hours of tutorials. The site looks like the templates of every other small business that picked the same starter kit.
- build time2–7 days
- cost£20–50/mo
- learningseveral hours
- resulttemplate-y
Themesmith.
You write a paragraph. We build it for you, host it, tend it. Edits by conversation. The site improves on its own at the pace you set.
- build time~25 minutes
- cost£15–129/mo
- learningnone needed
- resultcustom every time
10
Things people ask, before they begin.
№ 01How long does the build actually take?
Roughly twenty-five minutes from a paragraph to a working site. Sometimes a touch longer if the brief asks for a lot of pages, sometimes a touch quicker. We’ll tell you while it’s happening.
№ 02Can I edit my site after it’s built?
Yes — through Forge, our in-product AI assistant. You describe what you want changed in plain English; you see what’ll change before it’s published; you approve or roll back with a click.
№ 03What if I don’t like the result?
Tell Forge what isn’t right and it’ll work with you on it. If a build fails outright, you’re not charged for it — a human picks it up the next working day to put it right or, if we genuinely can’t, make it good.
№ 04Can I cancel any time?
Monthly billing, two-click cancel. We keep your site running until the end of the period. Your domain stays yours either way — we’ll never hold it hostage.
№ 05Do I own my domain and content?
Yes, both. The content, the brand, the domain — all yours from day one. If you ever leave, we’ll send you a static snapshot of the site.
№ 06What if my site needs to grow later — more pages, more languages, a shop?
Tell Forge. New pages are a small per-page charge published in a few minutes. Translations are built in. Ecommerce is supported through a Shopify integration, rendered in your site’s style. Higher tiers unlock more.
№ 07What’s NOT included?
We don’t handle paid advertising buys (we’ll generate the ads but you spend through your own ad accounts). We don’t do bespoke video shoots or photography. We won’t pretend we’re an agency for a £15-a-month subscription.
№ 08How do you keep my site from going down?
Enterprise cloud hosting with SSL, automatic backups, DDoS protection, and a global delivery network. Same standard the well-known names run on — just without the bill.
№ 09What kind of businesses is this for?
Small UK businesses, mostly. Florists, plumbers, accountants, restaurants, law firms, dog groomers, ceramics studios — the kind of people who’d normally hire a freelancer or an agency, but want something that keeps tending itself afterwards.
№ 10Are you really a one-person company?
For now, yes. Built solo by Chris Painter — twenty years in agencies, scaled one to twenty-five staff. AI does the heavy lifting on the build side; the editorial judgment is human.
whenever you're ready
There's a quiet way to go about this.
You don't need to know HTML. You don't need a designer. You don't need to start from scratch. You need a few paragraphs about what you're making, and a Tuesday afternoon.
Begin a brief