ThemeSmith
About ThemeSmith
Agency workflows,automated into software.
ThemeSmith replaces the recurring cost of web agencies with software. It builds, hosts, and continuously improves business websites using AI — design, content, SEO, and quality assurance, all handled autonomously. Built by one founder with 20 years of agency experience.
Solo-built platform20 years agency experienceLive in production
Platform
Autonomous Agents
Design AI
replaces Designer
Build AI
replaces Developer
Content AI
replaces Copywriter
SEO AI
replaces SEO Lead
Quality AI
replaces QA Tester
Ts
5 agents active01
The Problem
Small businesses are stuck
between two bad options.
Pay an agency thousands or struggle with DIY tools. The real cost isn't the build—it's what happens after.
The Agency
- Build cost£5,000–15,000
- Monthly retainer£500–2,000
- Timeline4–8 weeks
- Content updatesEmail & wait
DIY Builders
- QualityTemplate-based
- SEODo it yourself
- Learning curveHours of tutorials
- Ongoing managementAll on you
ThemeSmith
- Build time15 minutes
- Monthly costFrom £15
- QualityCustom design
- ManagementFully automated
02
The Founder
Built by someone who ran
the agency you're replacing.
Chris Painter
Founder & Solo Developer
20 years in web agencies
Scaled agency to 25 staff
600k lines, built solo
AI-assisted development
I spent 20 years building and running web agencies, including one I scaled to 25 staff. I've sat in hundreds of client meetings, scoped thousands of projects, and watched the same pattern repeat: businesses pay a fortune for a site, it launches, and then it slowly rots because ongoing management costs as much as the build.
I turned away hundreds of leads who couldn't afford agency fees but couldn't stomach the DIY tools either. They didn't want Wix. They didn't want a £5,000 invoice. They just wanted someone to handle it.
ThemeSmith is the service I wished I could have offered them — every workflow I ran with a team of 25, automated into software that runs 24/7 for a fraction of the cost.
I've built the entire platform solo — backend, AI orchestration, four frontends, and infrastructure — using AI-assisted development as my engineering team. It gives a single founder the output of a full product org, and it's the same approach our customers benefit from: AI doing the heavy lifting while humans stay in control.
“20 years of agency experience, compressed into software that runs 24/7.”
Chris Painter, Founder
03
The Platform
A complete operating system
for business websites.
Not a page builder with AI on top. A vertically integrated platform that handles the full lifecycle—from generation through continuous management.
0k
Lines of Code
Production platform
0
Frontends
Studio, Admin, Marketing, Sites
0+
QA Checks
Per site, every build
0
AI Providers
Claude, GPT, Gemini
GENERATION
AI-orchestrated site generation
Three AI designers compete on every brief. The best design wins. Sites ship with multi-page layouts, responsive design, and SEO metadata — all from a single text prompt.
MANAGEMENT
Conversational site management
The Forge lets business owners manage their site through natural language. Describe a change, see it applied live, roll back with one click.
QUALITY
Continuous quality assurance
40+ automated checks on every build. Lighthouse audits, visual QA, accessibility checks, and deterministic auto-fixes. Quality is a running process.
GROWTH
Growth automation
AI-written blog posts, SEO tracking, A/B testing, and competitor monitoring. The platform runs marketing workflows 24/7.
INFRASTRUCTURE
Enterprise infrastructure at SaaS prices
Global CDN across 600+ edge locations, managed SSL, DDoS protection, automated backups, and 99.9% uptime SLA.
COMMERCE
Full ecommerce pipeline
Shopify store pool with auto-provisioning, headless storefront injection, and merchant transfer workflows.
04
Architecture
Production infrastructure,
not a prototype.
Enterprise-grade AWS infrastructure with full CI/CD, automated migrations, and zero-downtime deployments.
Backend
- Node.js / Express API on ECS Fargate
- PostgreSQL on RDS with Prisma ORM
- Redis (ElastiCache) for caching & jobs
- BullMQ workers for async processing
StatusProduction
AI Orchestration
- Multi-model: Claude, GPT, Gemini
- Competitive design generation
- 40+ automated QA checks per build
- Deterministic auto-fix pipeline
StatusProduction
Delivery
- CloudFront CDN — 600+ edge locations
- Managed SSL with auto-renewal
- DDoS protection via AWS Shield
- S3 static hosting with versioning
StatusProduction
05
Principles
How we make
product decisions.
Every feature ships against these constraints. No exceptions.
QUALITY
Ship complete, not fast
Every site goes through 40+ quality checks before it reaches a customer. We don't trade quality for speed — we engineered the system to deliver both.
AUTOMATION
Automate the recurring work
If an agency does it every month — content updates, SEO tuning, performance monitoring — it should be a software workflow, not a billable hour.
CONTROL
Control stays with the owner
Four autonomy levels from "suggestions only" to "full autopilot". Business owners choose how much the AI handles. Every action is logged and reversible.
OUTCOMES
Measure what matters
Lighthouse scores, not vanity metrics. Publishing cadence, not page views. Operational reliability, not feature count.
Ts
See ThemeSmith
in action.
Browse real sites built by the platform, or try it yourself. No credit card required.
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