Legal
Terms, Privacy
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Our Terms of Service, Privacy Policy, and Cookie Policy in one place. Please read them carefully before using ThemeSmith.
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Terms of Service
DOC-011. Agreement to Terms
Section 1These Terms of Service constitute a legally binding agreement between you and ThemeSmith Ltd, a company registered in England and Wales, governing your access to and use of the Service.
By accessing or using our Service, you agree to be bound by these Terms. If you disagree with any part of these Terms, you may not access the Service.
Please read these Terms carefully before using the Service.
2. Description of Service
Section 2ThemeSmith is an AI-powered website generation platform that creates and manages professional websites.
The Service includes website generation, hosting, domain management, SEO tooling, blog generation, and related features.
- •AI-generated website content and design
- •Website hosting and delivery
- •Custom domain integration
- •SEO analytics and optimisation tools
- •AI-assisted blog content generation
- •Autonomous site management features
3. Account Registration
Section 33.1 Account Creation
To use certain features, you must register for an account and provide accurate, current, and complete information.
3.2 Account Security
You are responsible for safeguarding your account credentials and for all activity under your account.
Notify us immediately of any unauthorised access or use.
3.3 Age Requirements
You must be at least 16 years old to use the Service.
4. Subscription Plans and Payment
Section 44.1 Subscription Tiers
We offer Starter (£15/mo), Business (£39/mo), and Autopilot (£99/mo), with additional custom enterprise arrangements where applicable.
Features and limits vary by plan. Current plan details are available on the pricing page.
4.2 Payment Terms
Payments are processed through Stripe. By subscribing, you authorise recurring charges to your payment method.
Subscription fees are billed in advance and are non-refundable except as required by law or where explicitly stated.
4.3 Price Changes
We may modify pricing with at least 30 days notice before increases take effect on your subscription.
4.4 Cancellation
You may cancel at any time through account settings. Access remains active through your paid billing period.
5. AI-Generated Content
Section 55.1 Nature of AI Content
The Service generates content based on your inputs and prompts. AI outputs may not always be accurate, appropriate, or fit for your specific purpose.
5.2 Review Responsibility
You are responsible for reviewing, editing, and approving all AI-generated content before publication.
5.3 Ownership of Generated Content
Subject to compliance with these Terms and payment of applicable fees, you retain ownership of generated website content.
ThemeSmith may use anonymised data to improve the Service.
6. AI Autonomy Features
Section 6You control autonomy settings ranging from suggestions-only through to full autopilot modes.
Higher autonomy settings require ongoing oversight from your team. AI-initiated changes should be reviewed regularly and can be rolled back.
- •Suggestions Only
- •Semi-Autonomous
- •Highly Autonomous
- •Full Autopilot
7. User Content and Conduct
Section 7You retain ownership of content you provide and grant ThemeSmith a licence to process it for delivering and improving the Service.
You may not use the Service for unlawful, deceptive, harmful, infringing, or malicious activity.
- •Illegal content or promotion of illegal activity
- •Hate speech, harassment, or discriminatory content
- •Content infringing third-party intellectual property rights
- •Malware, phishing, or fraudulent content
- •Misleading or deceptive content
8. Intellectual Property
Section 8ThemeSmith retains all rights to platform technology, product features, and brand assets.
Third-party content included through integrations remains subject to those providers and their licence terms.
9. Third-Party Services
Section 9ThemeSmith integrates with services including OpenAI, Anthropic, Google, Stripe, Clerk, and analytics/monitoring providers.
Your use of these services is also subject to their terms and privacy policies.
10. Disclaimers
Section 10Service is provided "as is" and "as available" without warranties of any kind, whether express or implied.
We do not guarantee specific SEO rankings, business outcomes, or uninterrupted operation.
11. Limitation of Liability
Section 11To the maximum extent permitted by law, ThemeSmith Ltd is not liable for indirect, incidental, special, consequential, or punitive damages.
Total liability for claims relating to the Service shall not exceed amounts paid by you in the prior twelve months, except where liability cannot be excluded by law.
12. Indemnification
Section 12You agree to indemnify and hold harmless ThemeSmith Ltd and its personnel from claims and losses arising from your use of the Service, breach of Terms, or infringement of third-party rights.
13. Termination
Section 1313.1 Termination by You
You may terminate by cancelling your subscription and requesting account deletion.
13.2 Termination by Us
We may suspend or terminate accounts for breach, risk, or operational security reasons.
13.3 Effect of Termination
Data may be retained for a 30-day grace period before permanent deletion unless legal retention obligations apply.
14. Governing Law and Disputes
Section 14These Terms are governed by the laws of England and Wales.
Disputes are subject to the exclusive jurisdiction of the courts of England and Wales.
15. General Provisions
Section 15These Terms, together with the Privacy Policy and Cookie Policy, form the entire agreement regarding use of the Service.
If any provision is invalid, remaining provisions remain enforceable. Our failure to enforce a provision is not a waiver of rights.
For legal questions contact legal@themesmith.ai.
Privacy Policy
DOC-021. Introduction
Section 1ThemeSmith Ltd is committed to protecting your privacy and handling data in line with UK GDPR, the Data Protection Act 2018, and PECR.
By using the Service, you agree to this Privacy Policy.
2. Data Controller
Section 2ThemeSmith Ltd is the data controller for personal data processed through the Service. Contact: privacy@themesmith.ai.
3. Information We Collect
Section 33.1 Information You Provide
- •Account information (name, email, profile metadata)
- •Business descriptions, brand preferences, and content inputs
- •Billing metadata from payment workflows
- •Generated and approved website content
- •Support communications
3.2 Information Collected Automatically
- •Usage data (feature use, page views, session behavior)
- •Device and browser information
- •Log data (IP, access times, referrers)
- •Performance and error telemetry
4. How We Use Your Information
Section 4- •Deliver and operate website generation workflows
- •Process AI requests through model providers
- •Manage accounts, subscriptions, and support
- •Improve reliability, quality, and product performance
- •Meet legal and compliance obligations
5. Legal Basis for Processing
Section 5- •Contract performance (Article 6(1)(b))
- •Legitimate interests (Article 6(1)(f))
- •Consent where applicable (Article 6(1)(a))
- •Legal obligation (Article 6(1)(c))
6. Third-Party Services and Data Sharing
Section 66.1 AI Services
OpenAI, Anthropic, and Google process content inputs to provide generation features.
6.2 Authentication
Clerk manages user authentication and identity workflows.
6.3 Payment Processing
Stripe processes subscription and payment operations.
6.4 Analytics and Error Tracking
Analytics and monitoring providers are used to improve service quality and reliability.
6.5 Cloud Infrastructure
AWS (EU region) provides core hosting, storage, and delivery infrastructure.
7. International Data Transfers
Section 7Where data is transferred outside the UK/EEA, ThemeSmith uses lawful safeguards such as Standard Contractual Clauses or other approved transfer mechanisms.
8. Data Retention
Section 8- •Account data retained while active and for a reasonable operational period
- •Generated websites retained while subscription is active
- •Backups retained on rolling schedules
- •Post-cancellation deletion follows grace period and legal obligations
9. Your Rights
Section 9Under UK GDPR, you may request access, rectification, erasure, restriction, portability, and objection rights where applicable.
- •Right of access
- •Right to rectification
- •Right to erasure
- •Right to restriction
- •Right to data portability
- •Right to object
10. AI Autonomy Features
Section 10Autonomy levels can apply automated website changes. You can review and roll back changes at any time.
We recommend regular review especially for higher autonomy settings.
11. Data Security
Section 11We use technical and organisational controls including encryption, access controls, and monitoring. No internet transmission method is completely risk-free.
12. Children's Privacy
Section 12The Service is not directed to individuals under 16. We do not knowingly collect personal data from children.
13. Changes to This Policy
Section 13We may update this policy from time to time and will update the published date when material changes are made.
14. Complaints
Section 14You can contact us directly first. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).
15. Contact
Section 15For privacy questions, contact privacy@themesmith.ai.
Need signed policy copies or change logs?
Contact legal for full review packs and compliance-specific documentation.