Almanac of capabilities.

No template folder. Each site is composed from the brief upwards: structure first — what pages this business needs and in what order — then voice, then design language, then page-by-page composition. The output is hand-typeset bespoke HTML and CSS, not a swap of your details into a starter theme.

The cycle takes around twenty-five minutes from brief to a publishable site, including the quality gate that audits the result before it can go live. Most of that time is the orchestration looking carefully at what it just made.

The studio assistant is called Forge. It works alongside your live site, with full understanding of what's on each page, the brand language, and the customer journey. Ask it to “move the testimonials above the gallery, and pull the second one to the top — it's our best”, and it does, with a diff you can review before publishing.

Every change is logged, and every change is reversible. The undo doesn't live in browser memory — it lives in the dossier. Three weeks later you can still revert that paragraph.

The kind of small things that quietly break websites — buttons that look right but don't work on a particular browser, animations that should play but don't, contrast that fails on a Saturday-morning iPhone, headings that skip a level after a content change — they're caught here, before customers see them. Every publish goes through the gate. Edits, automated improvements, content changes — all of them.

Where the gate finds something fixable on its own, it fixes it and re-checks. Where it finds something that needs human judgment, it surfaces a clear note rather than ploughing through. If a page can't pass, it doesn't go live, and you're told why.

The dial runs from suggestions only (the desk proposes; you approve) through to fully automatic(the desk acts; you're notified). Most customers settle in the middle — the desk handles the small things on its own, the larger questions come up for review. Every action is logged; every action is reversible.

The point is: a website should improve over time, not decay. By default — without us — most sites get worse year by year. This dept's job is to make “done” an active state, not a graveyard.

The brand kit isn't a separate “style guide” document that sits unread. It's the source of truth: every page is composed from it, every edit is checked against it, every improvement honours it. A florist's site doesn't look like a law firm's; a coffee roaster's doesn't look like a chiropractor's.

The palette is real, not a swatch from a stock library. Type pairings are chosen from a curated catalogue of font families that work together — never auto-paired from the system list. Voice is set in the brief (warm / clinical / formal / playful / quiet / exuberant) and held across the site.

We don't pull from stock libraries. Generic photographs of generic businesses make every site look the same. The dispatch desk creates imagery for your business: the shape of the room, the colour of the work, the faces (where appropriate), the still-lifes of what you make.

If you have your own photographs, we use those.Many customers do, and they're always better than anything generated. The desk fills in around them — for the hero, for the about page, for the section spreads — and uses your real images where they exist.

Most websites we rescue have at least one broken form. The mailbox stopped existing; the spam filter swallowed everything; the “thank you” page was never written. We assume the form is the most important page on the site, because for a small business, it usually is.

Each form is rendered with proper field types, accessible labels, error states that explain themselves, and submission handling that confirms receipt to both parties. Tested on every publish.

Commerce is treated as a department, not a transplant. We connect a Shopify store to your site and render its catalogue, basket, and checkout in your brand language — so the products share the typography and palette of the rest of the site, and the cart never looks like a bolted-on plug-in. Shopify handles the catalogue, stock, orders, and payment; we make it look like the rest of your site.

Best suited to small catalogues — a maker selling 10–200 SKUs, a roastery, a small label, a craft producer. We're not aiming to compete with the big platforms on inventory volume or warehouse complexity. We're aiming to feel like a real shop run by a real person.

The journal sits in the same brand register as the rest of the site, but with editorial flourishes that long-form needs: drop-caps where appropriate, pull-quotes, footnotes, generous reading width, properly typeset block quotations, considered illustration. Write a paragraph, get a typeset article.

You can write your own posts in plain text and the dispatch desk handles the typesetting; or ask Forge to draft a post on a topic and you edit; or just have the desk publish quarterly editor's notes about what's changed. Whichever cadence fits the business.

Translation isn't machine-substituted strings. It's a re-write of the copy in the second language, in the same voice register, by someone who speaks it. The dispatch desk produces the second-language site as carefully as the first, then a fluent editor reviews before publish.

Right-to-left typography is honoured; numerals, dates, and addresses are localised; the second-language site has its own URL structure with proper hreflang tags. Search engines and customers both find the version they need.

The hosting is part of the subscription. There is no separate bill, no “you also need a domain registrar plus a CDN plus a database plus a backup service”. We run the stack; you run the business. If something fails, it's our problem.

Performance is held to a budget — Largest Contentful Paint under 2.0 seconds on the publish pass, Cumulative Layout Shift under 0.1, Interaction to Next Paint under 200ms. Cross those thresholds, and the gate doesn't let the page through.

Site Rescue is its own department because the work is its own discipline. Restoration isn't rebuilding from zero — it's editing in place, with surgical care for what was good about the original. Most rescues take five working days; the fully spec'd log of what we found and what we did is preserved in a sealed dossier, alongside an archive of the original site, in case you need to put something back.