01
Business Understanding
Your plain-English description is analysed for industry, tone, audience, and positioning before any visual work begins.
ANALYSE
ThemeSmith
ThemeSmith
Vector logo, colour palette, typography system, and brand guidelines — created from your business description, ready in minutes. No designer required. No “upload a logo” roadblock.
Brand Kit — Riverside Bistro
Generating...
Colour Palette
Primary
Accent
Background
Text
Neutral
Heading
Body
Nunito Sans
Logo
Wordmark + monogram + favicon
Your business description drives every decision. No mood boards, no revision cycles, no waiting for a designer to become available.
01
Your plain-English description is analysed for industry, tone, audience, and positioning before any visual work begins.
ANALYSE
02
A cohesive colour system is built — primary, secondary, accent, and neutral tones calibrated for contrast and accessibility.
GENERATE
03
Heading and body typefaces are paired for readability, personality, and web performance. Weights and scales are set for all breakpoints.
PAIR
04
A vector logo is generated in multiple formats — wordmark, monogram, and favicon — ready for web, social, and print.
CREATE
Every asset is production-ready and automatically applied to your site. No handoff, no manual implementation.
Wordmark, monogram, and favicon variants. SVG for web, PNG for social, and print-ready formats.
Primary, secondary, accent, and neutral values with hex codes, RGB, and HSL. Light and dark mode variants included.
Heading and body font pairing with defined weights, sizes, and line heights. Optimised for web loading performance.
A single-page reference document covering logo usage rules, colour specifications, typography hierarchy, and tone of voice.
Brand identity is not a one-time deliverable. It is a system that governs every page, every edit, and every new piece of content.
Architecture
Colours, fonts, and spacing are stored as design tokens. Every page references the same source of truth — change a token and it updates everywhere.
Protection
When you edit through the visual editor or The Forge, AI validates that changes stay within your brand guidelines. Off-brand colours and fonts are flagged before publish.
Scale
Blog posts, new pages, and generated content inherit your brand system automatically. No manual styling required — every element is on-brand by default.
A brand identity project typically costs thousands and takes weeks. ThemeSmith includes it on every plan.
| Agency | DIY | ThemeSmith | |
|---|---|---|---|
| Timeline | 2–4 weeks | Days of trial and error | Minutes |
| Cost | £2,000–10,000 | Free (your time) | Included in every plan |
| Logo formats | Depends on brief | Usually one | Wordmark + monogram + favicon |
| Colour system | Varies by agency | Guesswork | Accessible, multi-mode |
| Site integration | Handoff required | Manual copy-paste | Automatic — built into every page |
| Consistency | Depends on designer | Fragile | Enforced by design system |
What you get, how it works, and how to bring your own assets.
Yes. Upload your existing logo during onboarding and ThemeSmith will build the colour palette and typography system around it. The brand generation step is skipped for assets you already have.
No Designer Required
Logo, colours, typography, and guidelines — generated in minutes, applied to every page, enforced automatically.