1. Introduction
This Cookie Policy explains how ThemeSmith Ltd ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website and use our AI-powered website generation platform (the "Service").
This policy should be read alongside our Privacy Policy, which provides more information about how we process your personal data.
We comply with the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK General Data Protection Regulation (UK GDPR) in our use of cookies.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites function properly, remember your preferences, and provide information to website owners about how visitors use their site.
Cookies can be:
- First-party cookies: Set by the website you are visiting
- Third-party cookies: Set by external services integrated into the website
- Session cookies: Deleted when you close your browser
- Persistent cookies: Remain on your device for a set period or until deleted
3. How We Use Cookies
We use cookies for the following purposes:
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly. They enable core functionality such as user authentication, security, and account access. Without these cookies, the Service cannot be provided. You cannot opt out of these cookies.
3.2 Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data helps us improve our Service and user experience.
3.3 Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferences and settings.
3.4 Performance Cookies
These cookies collect information about how you use our website, including which pages you visit and any errors you encounter. This helps us improve website performance.
4. Cookies We Use
The following table details the cookies used on our website:
| Provider | Category | Purpose |
|---|---|---|
| Clerk | Essential | Authentication |
| Stripe | Essential | Payment Processing |
| Umami | Analytics | Website Analytics |
| Microsoft Clarity | Analytics | User Experience |
| Sentry | Performance | Error Tracking |
5. Similar Technologies
In addition to cookies, we may use similar technologies including:
- Local Storage: Used to store preferences and session data in your browser
- Session Storage: Temporary storage that is cleared when you close your browser
- Pixel Tags/Web Beacons: Small images used to track email opens and website interactions
6. Microsoft Clarity
We use Microsoft Clarity to better understand how users interact with our website. Clarity captures user session data including clicks, scrolls, and mouse movements to create heatmaps and session recordings. This helps us identify usability issues and improve the user experience.
Clarity collects:
- Mouse movements and clicks
- Scrolling behaviour
- Page interactions and navigation paths
- Device and browser information
- Session duration and page visits
Clarity does not collect personal information such as passwords or payment details. You can learn more about Microsoft's data practices at their privacy statement: privacy.microsoft.com
7. Your Choices and Cookie Management
7.1 Cookie Consent
When you first visit our website, we will ask for your consent to use non-essential cookies. You can accept or reject different categories of cookies through our cookie consent banner.
7.2 Changing Your Preferences
You can change your cookie preferences at any time by clicking the "Cookie Settings" link in our website footer or contacting us directly.
7.3 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Delete all cookies from your browser
- Block all cookies from being set
- Allow only first-party cookies
- Browse in "private" or "incognito" mode
- Set your browser to notify you before cookies are placed
Please note that blocking or deleting cookies may affect the functionality of our Service and your user experience.
7.4 Opting Out of Analytics
You can opt out of specific analytics services:
- Microsoft Clarity: Decline analytics cookies through our consent banner
- Umami: Decline analytics cookies through our consent banner
8. Third-Party Cookies
Some cookies on our website are set by third-party services. We do not control these cookies and recommend reviewing the privacy policies of these third parties for more information about their cookie practices:
- Clerk: clerk.com/legal/privacy
- Stripe: stripe.com/privacy
- Microsoft Clarity: privacy.microsoft.com
- Sentry: sentry.io/privacy
9. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. Our privacy-focused analytics (Umami) respects DNT signals. However, not all our third-party services respond to DNT signals. We recommend using our cookie consent tool for comprehensive control over tracking.
10. Cookies on Generated Websites
Websites you create using ThemeSmith may include analytics and functionality cookies as part of the generated features. You are responsible for implementing appropriate cookie consent mechanisms on your generated websites and ensuring compliance with applicable laws for your users.
11. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, technical, or regulatory reasons. When we make changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this policy periodically.
12. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
ThemeSmith Ltd
Email: privacy@themesmith.ai