ThemeSmith
ThemeSmith
Inspiration Guide
Not sure how to describe what you want? Browse these styles for inspiration — then use the words that resonate in your brief. ThemeSmith's AI isn't limited to what's here. It can create anything you can imagine.
A taste of what's possible. Describe anything — our AI builds it.
Every business has a personality. Use these as a starting point — pick one that resonates, combine elements from several, or describe something entirely your own. ThemeSmith's AI can create anything.
Simple tools for teams that ship fast.
Tech startups, SaaS, professional services, consultants
Generous white space, simple sans-serif fonts, minimal decoration. Everything feels intentional and uncluttered. Think Apple, Airbnb, or Stripe.
Family recipes from Puglia, served with love.
Cafes, bakeries, family businesses, wellness, childcare
Soft colours, rounded edges, natural textures. Feels like walking into a cosy room. Cream backgrounds, warm wood tones, gentle curves.
Transform your body. Transform your life.
Fitness, sports, gaming, nightlife, streetwear, music
Dark backgrounds, bright accent colours, strong typography that demands attention. High contrast, high energy. Think Nike or Spotify.
Curated pieces for the discerning eye.
Fine dining, jewelry, luxury services, boutique hotels
Serif fonts, refined spacing, muted colour palettes. Every detail whispers quality. Gold or copper accents on cream or charcoal backgrounds.
Seasonal produce, honestly grown.
Restaurants, farms, craft producers, wineries, florists
Earthy colours, textured backgrounds, hand-crafted feeling. Terracotta, olive green, cream. Feels artisan and genuine, not mass-produced.
Grooming, daycare & lots of belly rubs.
Kids brands, pet services, creative agencies, party planning
Bright colours, rounded shapes, friendly illustrations. Everything feels approachable and joyful. Lots of personality in the details.
Visual narratives from around the world.
Photographers, media, fashion, food blogs, creative portfolios
Large serif headlines, dramatic photography, asymmetric layouts. Feels like a high-end magazine spread. Content-rich with strong visual hierarchy.
Architecture for the modern world.
Architecture firms, design studios, construction, tech
Exposed grid lines, monospace fonts, raw materials feeling. Concrete textures, steel grey, functional beauty. Honest and no-nonsense.
Colours change everything. The same layout can feel completely different with a warm palette versus a cool one. You don't need to know hex codes — just describe the feeling you want.
Terracotta, burnt orange, warm brown, cream.
Trust, warmth, heritage
Navy, teal, soft blue, white.
Calm, reliability, professionalism
Deep green, olive, moss, cream.
Growth, sustainability, peace
Coral, amber, golden yellow, warm white.
Energy, optimism, welcome
Black, white, and greys.
Sophistication, focus, timelessness
Soft pink, nude, warm grey, ivory.
Elegance, softness, refinement
Electric blue, hot pink, lime on black.
Innovation, boldness, future
Burnt copper, deep navy, warm grey, cream.
Premium, trust, authority
Fonts carry emotion. A serif font whispers tradition and elegance. A bold sans-serif shouts confidence. These specimens show each font family in action — rendered live with real typefaces.
Every detail matters when you're building something that lasts. Great typography is invisible — it guides the eye without demanding attention.
Traditional serif fonts give a sense of heritage, authority, and refinement. Perfect for businesses that want to feel established and trustworthy.
Best for: Law firms, restaurants, luxury brands, photographers
Good design gets out of the way. Clean typography lets your content speak for itself, building trust through clarity and consistency.
Clean, geometric fonts without decorative strokes. Feels contemporary, approachable, and tech-savvy. The most versatile choice for any business.
Best for: Tech, startups, most businesses, healthcare
Stand out from the crowd. Bold typography creates instant recognition and communicates confidence without saying a word.
Heavy, condensed fonts that command attention. Great for hero sections and headlines that need to stop you scrolling. Pure energy on screen.
Best for: Fitness, sports, events, music, nightlife
There's something special about a personal touch. Handwritten accents make your brand feel approachable, warm, and uniquely human.
Script or brush fonts that feel like someone wrote them by hand. Adds warmth and personality. Best used sparingly for accents and flourishes.
Best for: Bakeries, florists, personal brands, artisan crafts
Function over form. Technical typography communicates expertise, attention to detail, and an uncompromising approach to craft.
Fixed-width fonts that feel technical, precise, and honest. Like reading code or a typewriter. Surprisingly cool for the right brand.
Best for: Tech, dev tools, architecture, design studios
How your site moves matters as much as how it looks. Watch each demo below — from barely-there fades to energetic bounces — and choose the energy that fits your brand.
Gentle fades, slight upward drifts as you scroll. You barely notice them but the site feels alive. Perfect for professional businesses.
"subtle animations"Sections slide into view with purpose. Images reveal with a gentle curtain effect. Feels like watching a film unfold.
"cinematic scroll animations"Quick, snappy transitions. Elements bounce or slide in with momentum. Hover effects are immediate and satisfying.
"dynamic energetic animations"Almost no animation. Content is simply there when you scroll to it. Clean, fast, no-nonsense. Lets the design speak for itself.
"minimal animations"Background and foreground move at different speeds as you scroll, creating a sense of depth. Very effective for storytelling sites.
"parallax scrolling effects"How content is arranged on the page creates different experiences. These wireframes show the structure of each approach — pick what feels right for your content.
Edge-to-edge images, full-screen hero sections. Feels bold and cinematic.
"full-width immersive layout"Content in a comfortable column with generous margins. Clean, readable, focused.
"clean centred layout"Off-centre compositions. Large image on one side, text on the other. Artistic and intentional.
"asymmetric editorial layout"Content in self-contained cards arranged in a grid. Great for showcasing multiple items.
"card-based grid layout"Everything flows in one column, like reading a story. Simple and narrative.
"single column storytelling"The real magic happens when you combine elements from different categories. Here are three example combinations to show how a few words create a complete vision:
Warm & Editorial
Rustic + Serif + Cinematic + Asymmetric
"A warm, rustic feel with elegant serif headings, cinematic scroll animations, and an asymmetric editorial layout."
Dark & Bold
Energetic + Bold Type + Dynamic + Full-Width
"Bold and energetic with a dark background, condensed impactful typography, dynamic animations, and full-width immersive sections."
Clean & Minimal
Modern + Sans-Serif + Subtle + Centred
"Clean and modern with lots of white space, simple sans-serif fonts, subtle animations, and a centred layout. Like Stripe."
What to mention in your brief for the best results. The more specific you are about your business, the more tailored your website will be.
Example prompt
"A family-run Italian restaurant in Bristol called Nonna's Kitchen. Our grandmother's recipes from Puglia, seasonal menu, private dining for 20 guests, cooking classes on Saturdays. Warm, rustic, authentic — like walking into a family home in Italy."
Example prompt
"Dave's Plumbing & Heating in Croydon, South London. Family-run for 15 years. Gas Safe registered, 200+ five-star Checkatrade reviews. Boiler installations, emergency repairs, bathroom fitting, central heating. Trustworthy and professional — not flashy."
Example prompt
"Emily Hart, wedding photographer in the Cotswolds. Fine art documentary style — natural light, candid moments. Featured in Vogue and Brides Magazine. Three packages from £2,400 to £4,800. Minimal, elegant design — let the photos do the talking."
Example prompt
"Bloom Hair Studio in Manchester's Northern Quarter. Premium cuts, colour, balayage, and extensions. Three award-winning stylists. Luxury feel with online booking, a gallery of transformations, and stylist profiles."
Example prompt
"Iron Mind Fitness — online and in-person personal training in Edinburgh. 7 years experience, 200+ client transformations, ex-Army PT. Specialising in strength training, fat loss, and nutrition coaching. Bold, energetic, motivational."
Example prompt
"Harrison & Clarke Solicitors, established 1987. Full-service law firm in Manchester — commercial property, corporate M&A, employment law. High-net-worth individuals and corporate clients. Clean, professional, trustworthy."
Example prompt
"FocusFlow — AI-powered focus timer that blocks distractions and tracks deep work sessions. Launching next month, need a single compelling page. Clean, modern, Apple-inspired. Sign up for early access."
Example prompt
"Handcrafted leather goods made in our Bristol workshop. Bags, wallets, and belts from ethically sourced leather. £40-£300 range. Warm, artisan feel — not mass-produced. Show the craftsmanship behind each piece."
Drop any of these into your description to steer the design in a specific direction. Mix and match across categories — "warm earth tones with bold condensed type and subtle scroll animations."
Describe your business in your own words. Use any of the phrases from this guide, or just tell us what you do and who you serve — our AI handles the rest.