For small businesses
How many pages does your website need?
Most small businesses can start with one page. Add a page when a customer has to compare things: several services with their own prices, a long price list, a gallery, a menu, or a second area you really cover.
We charge by the page, so read this knowing we'd rather you start small: one page you keep right beats five you don't.
Start with one page if…
- You do one main thing, or a short list of related jobs.
- Customers ring, message or book once they know you cover their area.
- You’re new, and the most useful thing is to be findable and look trustworthy.
- You’d rather keep one page right than five pages half-finished.
A one-page website is a whole website, not a placeholder. It says who you are, what you do, the area you cover, what it costs, and how to get in touch, with photos of your work. Some things it has to show by law, such as prices with VAT included for homeowners: what your website must show.
Add a page when a customer needs it
Each page earns its place by answering something a customer asks before they get in touch.
| Page | Add it when | What goes on it |
|---|---|---|
| A page per service | Each service has its own price, process or questions. A boiler service and a bathroom refit aren’t one page. | What’s included, the price or how it’s worked out, how long it takes, and the questions people ask before they book. |
| Prices | Your price list is longer than a few lines, or it changes often. | Each price as the customer will pay it, VAT included for homeowners, and what isn’t included. |
| Our work, or a gallery | People choose you by looking: builders, gardeners, photographers, hair and beauty. | Real jobs, each with a line saying what it was and where. |
| About | Trust is the deciding factor: care, health, legal, money, or anything in someone’s home. | Who you are, your qualifications or registrations, and how long you’ve been doing it. |
| A page for a second area | You really work there, and something is different: the services, the prices or the team. | What’s true of that area. Not the same page with the town name swapped. |
| Menu, or booking | A café, a restaurant, or appointments people book themselves. | The menu or the booking link, kept current. An out-of-date menu costs more than no menu. |
| Questions | You answer the same questions on every call. | The real questions, answered plainly. Often this lives on the service page instead. |
More pages don't help on Google by themselves. Google's spam policies call near-identical pages made to rank for similar searches doorway abuse, and give the example of pages for each town that all lead to the same place. A page for a second area earns its place only when something there is different.
What every page needs
- One subjectA heading that says what the page is about, in the words a customer would use.
- One next stepCall, message, book or ask for a price, easy to find on a phone.
- The same detailsYour name, number and area, matching your Google profile and everywhere else.
Where businesses like yours usually start
- Plumbers, electricians, locksmiths: One page, then a page per main service. See the example
- Gardeners and builders: One page, then a gallery of real jobs. See the example
- Cafés and restaurants: One or two: the home page and the menu. See the example
- Hair and beauty: Two or three: home, prices, booking. See the example
- Accountants and therapists: Three to five: services, about you, prices. See the example
- Photographers: Two or three: home, portfolio, prices. See the example
A starting point, not a rule. Your customers' questions decide the rest, and a Google Business Profile sits alongside whichever you choose.
Choose your pages, see the price
Tell us about your business in a chat on our site or on WhatsApp. We write the words, make the photographs and draw two logo designs, and you approve the site before it goes live on your own domain. Start with one page and add more when you need them; a change is a message.
£29 for the first page and £15 for each one after, paid once: £59 for three. Hosting and changes are £29 a month after a free first month, with no contract. What a website costs sets out every option.
£29 a month, and it stays £29 for as long as you're with us. New customers from 1 April 2027 pay £39.
Questions about website pages
- How many pages should a small business website have?
- As many as your customers need to decide, and no more. Most small businesses can start with one page. Add a page when a customer has to compare things on it: a service with its own price and process, a long price list, a gallery, or a menu.
- Is a one-page website enough?
- Often, yes. One page can say who you are, what you do, the area you cover, what it costs and how to get in touch, with photos of your work. It stops being enough when one page has to carry several services that each need their own explanation.
- What pages does a small business website need?
- At the start, a home page that covers the basics. After that, a page per service where each one has its own price or questions, then prices, your work and an about page, in whatever order your customers ask about them.
- Do more pages help my website rank on Google?
- Only if each one answers something people really search for. Google treats near-identical pages made to rank for similar searches, such as the same page for every town, as doorway abuse under its spam policies. One good page beats ten thin ones.
- Can I add pages later?
- Yes. Starting with one page and adding more as the business grows is the usual way, and it keeps each page accurate.