A website for dog walkers.
And for groomers, sitters, trainers and boarders.
An owner about to hand over their dog wants three answers before they message: what it costs, whether you have space on their days, and how their dog will be looked after. We design and build your website around your answers, host it, and change it when you send us a message between walks.
£29 for your first page, £15 for each one after, paid once. Hosting is free for the first month, then £15 a month.
A one-person dog walking business whose site opens with today's walk, so an owner can see what their dog's day would look like.
An example we built to show the work. Not a customer.Before they hand over the lead
Most pet-care websites leave the owner to ask.
We read the front pages of 126 UK pet-care businesses in August 2026: 29 dog walkers and pet sitters, 23 groomers, 25 trainers and 49 boarding, day care and cattery businesses. We recorded what each front page said and offered; other pages were not read. Figures marked "page text" include reviews and footers. The figures describe those sites, not every pet business in the UK.
15.9% showed a price for the service.
84.1% gave a phone number. An owner comparing walkers on a phone in the evening has to ring each one to find out what a walk costs, how long it lasts and whether it's group or solo. Put the price, and what it buys, where they can see it.
33.3%offered online booking.
Trainers led, at 52.0%: a class has a date and a place. For walks, a booking form often matters less than saying which days you have space, because most owners want a regular slot, not a one-off.
31.0%of walkers and sitters mentioned DBS in the page text.
A walker or sitter often holds a key. Say how you are vetted, how keys are kept and returned, and who else might come if you are ill. A DBS certificate isn't a public register, so describe it rather than linking to one.
65.3%of boarding and day care pages mentioned a licence.
In England, boarding cats, kennel boarding, home boarding for dogs and dog day care need an animal activity licence from the local council, which also gives a star rating. If you hold one, name the council and the rating. The activities that need a licence, on GOV.UK.
25.4%mentioned insurance in the page text.
Owners ask about it, and few sites answer before they do. Say what you are insured for, in a sentence, near the price.
What it costs
Say what the price buys.
The few pages that did show a price named the unit: the length of the walk, the extra dog, the size of the dog, the half day. These are real UK front pages from the scan, described without naming the businesses. Their prices are theirs; copy the way they explain it.
Dog walking · Shropshire
The walk, by kind and length.
A group adventure walk of 45–60 minutes, a solo or paired walk of 30–60 minutes, and a 20–30 minute relief break, each with its own price. An owner can see which one their dog needs.
Dog walking · Sussex
The extra dog.
One price for a walk and a second, lower price for each additional dog from the same home. Two-dog households ask this first, and here the page answers it.
Grooming · Reading
The size of the dog.
Toy, small, medium and large, each priced, with extra large on request. The owner of a spaniel knows roughly where they'll land before they book.
Training · Essex
The length of the session.
Prices rise with the session, from up to an hour to two hours, and the page says plainly that a one-off appointment needs a non-refundable deposit. The terms are visible before the booking, not after.
Day care · North Yorkshire
The half day, the day, the week.
Three prices that match the three ways people actually use day care. A regular customer can see the weekly rate without asking for a deal.
Cattery
The chalet, per day, per cat.
Priced by how many cats share a chalet, with each figure shown both without and with VAT. If you are VAT registered, say which your price is.
The example
Fell & Fetch answers the three questions first.
We built Fell & Fetch, a fictional one-person dog walking business in Keswick, to show what a pet-care site can do when it starts from the owner's questions instead of a list of services.
Today's walk, first.
The home page opens with this morning's walk, logged by the walker: where they went, how many dogs, what the weather did. Every owner gets the full set of photos and short videos by teatime. An owner deciding whether to trust a stranger with their dog can see an ordinary day before they ask.
The three things you'll ask first.
Price, space on your days, and how the dogs travel, answered the way you'd get them in a text back. The prices sit on the Walks page, group and solo. Space comes down to which weekdays you need. The dogs travel crated in the van, picked up from your door.
The rules, stated.
Weekdays only. Group walks stop at six dogs. Pick-up covers three named places. Solo walks are for dogs that don't get on with others. Each rule saves a message that would otherwise end in "sorry, I can't do that".
Explore the Fell & Fetch example ↗ Your site would be built around your own walks, rules and area, not this one.
The site, page by page
One page is enough to start.
Most pet businesses can launch with a single page and add more when one service needs explaining on its own.
What you do, and for which dogs.
Walks, sitting, grooming, training or boarding, and the dogs each suits: puppies, reactive dogs, large breeds, cats. Say what you don't take, too.
Where, and when.
The places you pick up from or cover, the days you work and how much notice you need. "Weekdays, Keswick and two villages" is more useful than a county.
What it costs.
The price and its unit, the extra dog, the deposit, the cancellation terms. If prices vary, say what they depend on.
Why they can trust you.
Who will have the dog, how you are vetted, how keys are kept, what you are insured for, any first aid training, and your licence and star rating if you board or run day care.
What the dog's day looks like.
Photos from real walks or sessions, with the owners' permission. Say how owners hear from you: a photo by teatime, a message after each visit.
How to ask about space.
A short form or a WhatsApp link that asks for the days, the area and a line about the dog, so your first reply can be a yes or a no.
The build is a one-off cost. Hosting and changes are monthly.
Start with one page. New prices, new areas or a new service are a message to us.
Monthly plans
Changes by message use credits from your plan, and unused plan credits roll over.
The build, paid once
1 page
3 pages
4 pages
5 pages
£29 for the first page, £15 for each one after, up to eight; a privacy page is free. Two logo designs come with every build. Hosting is free for the first month. A page added later is £15.
No contract and no setup fee. Your domain is in your name. Cancel from your account.
See my website priceQuestions pet businesses ask
Before you have your website built.
Should I put my prices on my website?
Yes, with the unit: the length of the walk, group or solo, the extra dog, the size of the dog or the half day. Add the deposit and cancellation terms if you have them. Owners compare on price and leave sites that make them ask.
Do I need a licence to walk dogs?
In England, the animal activity licence covers boarding cats, kennel boarding, home boarding for dogs and dog day care. Dog walking is not on that list. Your council's own rules still apply, and Scotland, Wales and Northern Ireland have their own systems, so check with your council.
Can I show photos of the dogs I walk?
Yes, with the owners' permission. Photos of real walks are the strongest thing on a pet-care site, and they replace the made-for-you photographs we launch with whenever you send them.
How do I change my prices or the days I have space?
Send the change in your dashboard or on WhatsApp and we put it live; most small edits are live in a minute or two. They come out of the credits in your monthly plan.
Do I need a logo before I start?
No. Two logo designs come with every build, drawn for your business, and the words and photographs are made for you from what you tell us.
Will a new website get me more clients from Google?
We don't promise rankings. Every site is built ready for Google, with titles, descriptions, a sitemap and business structured data on every page. On your own domain we register it with Google Search Console and show you your search results in your dashboard.