A website fortherapists and counsellors.
Settle the four things they check before they ring.
A person looking for a counsellor wants to know who they will speak to, whether there is a first conversation, what a session costs, and what stays private. We design and build that website with you, then host it and help you keep it current.
From £15/mo, plus a one-off build pack from £29.
Two therapists above a bookbinder's, in the room and online.
Not a customer, and not a review.
Before they ring
Four things, settled before they ring.
The fees page of this example says most people checking it at night want four things settled before they will let themselves ring. A therapist website can do that on the first screen.
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01
Who they will talk to
Mari Sutcliffe or Dan Okafor. Each is a counsellor and psychotherapist, and a registered member of the BACP. A client sees one of them, not both.
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02
The first conversation
A free 20-minute call. It is not an assessment, and sending the form does not book it.
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03
The fee
£65 on your own. £85 as a couple. Fifty minutes either way, paid session by session.
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04
What stays private
What is said stays with that therapist. If they believed someone was at serious risk of harm, they might have to speak to someone outside, and they would talk to the client first where they could.
These four lines are the fictional example, not a finding from the sites we read.
Front pages, August 2026
Most of the sites we read never show a fee.
We read the front page of 148 UK counselling and psychotherapy practices on 25–27 August 2026. Other pages were not read. Physiotherapy, hypnotherapy, psychology practices, charities, training and room hire are not in this set. The figures describe those 148 sites, not the whole profession.
23.0% showed any price.
34 of the 148 named a fee on the front page. 25 of those price lines mentioned a session, an hour, or 50 or 60 minutes.
66.2% offered email.
Phone was on 62.8%. Email was the most common route we recorded. A contact form was on 43.2%, and online booking on 34.5%.
11.5% offered a free first conversation.
17 sites, on a careful reading. The words had to sit next to an initial or introductory call, not merely the phrase “feel free”.
41.9% named a voluntary register.
62 sites named BACP, UKCP, NCPS or BABCP. Naming a body is not the same as being accredited by it.
What people discuss
The fee is what people actually argue about.
We counted 211 posts and comments. 197 were on Mumsnet or were identifiably UK. The other 14 were English-language posts on X that we could not place in the UK. Those 14 are not UK customers. This is a health subject, so the list is themes and counts only.
From X (English-language, worldwide) and UK forums (Mumsnet), sampled 6 Oct 2026; posts from the last 12–24 months, not every post.
127
The fee, or the rule for cancelling
122 of these were on Mumsnet or were identifiably UK.
55
Who is trained, and whether you can trust them
All 55 were in that UK set.
15
No reply
7 of these were in that UK set.
11
Fully booked, or no time that fits
10 of these were in that UK set.
3
Online or in the room, and what the first contact is
All 3 were in that UK set.
A front page that hides the fee leaves the largest of these questions unanswered. So does a page that names a way of working and never says who holds the registration, how quickly a message is answered, or whether an evening exists.
Described, not named
Put the fee where the first screen can reach it.
These are real UK front pages from the same scan. The firms are not named, and they are not ThemeSmith customers. Their prices are theirs. Copy the habit of saying the number, not the number itself.
Cornwall
The opening line does the work.
A small practice puts four facts in the first line: BACP registered, £45 a session, in person and online, no referral needed. The first step is a free 20-minute call. Reduced rates for people on a low income are on the page too. A later paragraph about organisational work says there are no waiting lists. That sentence is not a promise to every client.
Surrey
A careful page can still bury the fee.
A sole trader working with pregnancy and baby loss, including online, states a free 20-minute initial call, then £60 for 50 minutes, £75 for couples, and £135 for 90 minutes. The figures are specific. They sit well down the page, after a long opening.
East Sussex
The concession and the cancellation rule are both stated.
A sole trader charges £80 a session, with a limited number of concessions at £60 for people on a low wage and £50 for counselling students. Cancellation needs 24 hours' notice. The scan recorded a professional body, two insurers and the ICO in its extracted field. Those names were not in the opening we read.
Gosforth and Newcastle
Registration and the 50-minute fee are both on the page.
The front page is short, and the fees are at the bottom. Per 50 minutes: £65 for individual work, £70 for supervision, £70 for EMDR, £75 for EMDR supervision. It states UKCP accreditation as a psychotherapist and supervisor, and BACP registration as a counsellor. The work is online, by telephone or in person.
Website for counsellors
Give each fact a page that can hold it.
Therapist website design starts from the questions above, not from a template. A builder can hold the answers if you will keep the fee, the registration and the hours current. It will not decide which of those a stranger needs before they ring.
Home
Who you see, where you work, and the four facts. A list of every approach you have trained in can come after the fee.
The people
Names, what each person is registered with, and who a client actually sits with. Registered member, accredited member and senior accredited member are different claims. Write the one that is true.
Fees
The length, the amount, when it is paid, the cancellation rule, and whether any reduced-fee places are open. Of the sites we read, concession language was in the prose of 20 (13.5%) and in the prices field of none.
The first contact
Say whether a form books a session or only asks for a call back. On the example, the free call is 20 minutes, it is not a first session, and a missed call is returned, usually the same day.
Two kinds of privacy
What stays in the room, and the limit if someone is at serious risk, is not the same page as the form, the retention and the host. Absolute secrecy is not a promise you can make.
Titles and testimonials
If you are a UKCP registrant, client testimonials are not permitted in your advertising. That rule does not bind every counsellor. We did not find a testimonial ban in the BACP frameworks we read. Even so, 48 of the 148 front pages used testimonial language. Do not invent a client's words. Counsellor and psychotherapist are not protected titles. Practitioner psychologist titles are. Do not use one unless you are on the HCPC register.
A practice site, priced in the open.
One monthly price for the live site. A separate pack for the build. You can see both before you start, and you can add a page later without changing the plan.
Monthly plans
Edits with your assistant use credits.
One-off build packs
1 page
3 pages
5 pages
Each includes 30 days of Forge edits after the build and is paired with your first month on a plan. Add pages any time, priced per page; you see the price before you pay.
Cancellation takes two clicks from your account. The site keeps running until the end of the billing period. Your domain stays yours, and if you leave we send a static snapshot for another host. You are not charged for a failed build; a human follows up the next working day. There is no introductory rate that runs out.
Get startedBefore you start
Questions about a website for therapists.
Can a counselling website start as one page?
Yes. Start with the four facts, who you see, and how to reach you. Add a page when a reader needs a different answer, such as couples work or the privacy of the work. Further pages are priced per page, and the price is shown before you pay.
What should a therapist put on the front page?
Who you will speak to, what the first contact is, the fee and the length, and what stays private. Registration, if you hold it, belongs where it can be checked. Of the 148 front pages we read, 23.0% showed any price.
Can I put client testimonials on the site?
Not if you are a UKCP registrant. UKCP's code says not to include testimonials from clients in any advertising. We did not find that ban in the BACP ethical framework. A quoted client is still a confidentiality problem, and we will not invent one.
Do I have to be on a register to have a website?
No. Counsellor and psychotherapist are not protected titles, and the PSA registers are voluntary. If you name BACP, UKCP, NCPS or the HCPC, the wording has to match what you actually hold. Psychologist titles that the HCPC protects are a different matter.
What does the website cost?
Starter is £15/mo for one live site. Business is £39/mo for three. A one-off build pack is £29, £59 or £89 for one, three or five pages, each with 30 days of Forge edits. There is no introductory rate.
What happens to my domain if I leave?
It stays yours. Cancel in two clicks. The site runs to the end of the billing period, and we send a static snapshot you can put on another host.