Selling online / Shop or Store?
A shop on your website, or a store on Shopify?
We design both, in the same look. Which one you need comes down to one question about what you sell.
The question
Do you sell up to 30 things, each with one choice, delivered in the UK?
Side by side
Same design, two engines. Here is everything that’s different.
![]() | ![]() | |
|---|---|---|
| Best for | Makers and small independents selling a few things beside their website. | Bigger ranges, sizes and colours, selling abroad, or anyone already on Shopify. |
| How many things | Up to 30 | Up to 100. Each extra 100 is £50 a month. |
| Choices on each thing | One: a size, or a colour | As many as you need: size × colour, and more |
| Delivery | UK | UK and abroad |
| Payments | Into your own Stripe account. You pay Stripe’s card fee and nothing to us. | Through Shopify. Shopify’s plan and fees are paid to Shopify directly. |
| Already on Shopify? | Not needed | We move your store in for £250. |
| Changes | Send us a message, like the rest of your site. | Send us a message. |
| Ask for a Shop on WhatsApp | Ask about a Store |
Start with a Shop. Move up when you outgrow it.
Your Store is designed in the look your website already has. Same design, no rebuild.
- 1
Your website
Built from a chat, changed by message.
From £29 for the first page
- 2
Add a Shop
Up to 30 things, sold from the same site.
£15 a month
- 3
Move up to a Store
When you need more things, sizes and colours, or selling abroad.
£495, then £149 a month
Questions
Do I need Shopify to sell online?
Not for a few things. If you sell up to 30 things, each with one choice, to customers in the UK, a Shop on your ThemeSmith website does it, with payments into your own Stripe account. Shopify earns its keep with bigger ranges, sizes and colours, or selling abroad.
Does ThemeSmith take a cut of my sales?
No. With a Shop you pay Stripe’s card fee and nothing to us. With a Store, Shopify’s own fees go to Shopify; we charge only the build and the monthly price.
Can I move from a Shop to a Store later?
Yes. We design your Store in the same look as your website and Shop, so nothing is redesigned.
Not sure which you are? Tell us what you sell and we’ll say which.Message us on WhatsApp →

