Getting customers: what each route costs a small business
Lead sites, directories, Google Maps and word of mouth all bring work in. They cost very different amounts, and some stop the day you stop paying. These guides work out the real cost of each, from the companies' own published terms.
We sell websites, so read these with that in mind. We don't sell leads.
Where every one of these sends people
A lead site, a listing or a friend's recommendation all end the same way: the customer looks you up. A website in your name is what they find, and it doesn't stop when a membership does.